Press releases and marketing are vitally important to business and so it’s no surprise that photographic assignments producing marketing photography and images for press releases are not uncommon. On a recent assignment I was working for Norwich based Breakwater IT and Swardeston Cricket Club to produce images for an upcoming dinner for the club at which they’ll be hosting guest speaker former England cricket captain, Michael Vaughan. Sponsored by Breakwater IT the event should attract a large crowd and raises the profile of what is a historical cricket club and a great local business.
To produce the images for the press releases, we chose a day of good weather and headed out to the Crease and Score board at Swardeston to produce a variety of images in different orientations that could be used for online and print promotion of the event and those involved. With two members of the club and Breakwater’s MD John Gostling we recreated some action on the crease and in front of the scoreboard with some props so that viewers of articles could instantly make the cricketing connection.
Variance in camera angles and compositions and cameras and lenses used created interesting images that made the most of the bright green of the cricket pitch and the summer’s blue sky. If you have any marketing or press release photography assignments that you need completing please get in touch.