For advertising agencies and those who sell advertising space it’s often great to have evidence that your adverts are being seen by the public and are in high visibility settings. Prestigious events such as Newmarket Racing events should be advertised in the right location for the demographic they are wanting to appeal to and large shopping centres are ideal. I regularly evidence the effectiveness of advertising campaigns by photographing the adverts themselves in situ. It’s all very well having footfall figures to put in front of your clients but actually having photographs of your adverts doing their job is worth it’s weight in gold.
Lifts make great locations for adverts as they check the movement of the person before giving them a valuable few seconds or so to look at your advert before their lift reaches them. I’m often involved in advertising photography to produce photographs like the one used in this advertising campaign but on occasion it’s nice to photograph the effect of the adverts, see how they work, watch the potential clients file by or wait for their lift.
Get in touch if you need some fresh photographs for your Norfolk business or if you’d like to evidence the effectiveness of an advertising campaign for a client.