Brand photography supports the work producing creating a brand and the artwork made for that brand by marketing and design professionals. Photographing brand artwork as a part of a photographic assignment is also satisfying for a photographer as we know that the image can reinforce the work undertaken by other professionals.
Visually, images featuring branding are usually more aesthetically pleasing than without. In this example although branding isn’t always present in the shots below the bright white of the company website contrasting with the blue and colourful logo design is repeated in both the headshots and brand images of the business.
Bright images, smiles, and relaxed looking people with the addition of the branding only serves to make your business or company attractive to both new recruits and potential clients.