Lifestyle commercial photography: Holiday accommodation photographer

Commercial photography budgets don’t always extend to professional models and where they don’t volunteers are often greatly appreciated. On this occasion volunteers were sought and found and this enabled the shoot to go ahead. Admittedly being a lifestyle commercial photography model doesn’t get much easier than a brief that involves sitting in hot tubs and barbecuing food and I’ve got to admit that I was a little jealous as it looked particularly nice and warm on an otherwise quite cool late spring day!

I’d been asked to provide images of newly installed hot tubs, one of a number of improvements to a number of chalets at a Norfolk based touring and holiday park. Although the day of the shoot started with some great sunshine, the location of the sun and trees in the vicinity mean that a mixture of light and shade needed to be overcome to produce bright images suitable for marketing purposes. Portable and powerful outdoor flash units were used to equalise sun and shade, and later in the shoot when the day clouded over these same units were used to create a late afternoon glow on an otherwise grey and uninspiring afternoon.

As with all assignments, I aimed to provide my client with as much variation as possible in the images produced and to make these suitable to varied target audiences/clients in choice of models and the activities shown. Some images were aimed at younger couples, some at families, some at those that would use the hot tubs as a midday addition to a fun holiday in the sun, and some who’d combine a relaxing soak in the hut tub with a late afternoon barbecue after a hard day of activity.

The shoot utilised a number of professional photography accessories from the normal range of professional cameras and lenses, to a elevated camera stand, powerful portable flash units, tripods etc. It lasted a couple of hours and

commercial photographer leisure and tourism norwich


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